In today’s increasingly digital landscape, the Internet has found its way into many aspects of the way we live our lives. For this reason, more and more companies are realizing the importance of digital marketing for their overall profit and growth strategy. One form of digital marketing that has been gaining traction within the past decade is influencer marketing. Brands are realizing the benefits of forming strategic partnerships with online content creators with large audiences who often shape and influence the likes, dislikes, and desires of their fanbases. Influencer marketing campaigns can be a great way for brands to promote their products because of their ability to build brand visibility…